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The Side Effects of Endorphins

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Old Time Beer Commercials

Published by

K Mark Schofer

on

Schaefer Beer

  • Schaefer is the one beer to have when you’re having more than one.”
  • “Schaefer pleasure doesn’t fade, even when your thirst is done.”
  • “The most rewarding flavor [or ‘flavor/savor’] in this man’s world, for people who are having fun.”
  • “Schaefer is the one beer to have when you’re having more than one.”

So go out here and drink more than one. It is where the fun starts. It introduces the concept of first beer flavor.

Mabel Another Black Label

While the commercials mostly featured a whistle and a catchphrase rather than a standard sung verse, the lyrics from the classic animated and live-action musical radio/TV spots go like this: [1, 2]

Those were different times

The classic jingle features a man relaxing at home while his partner brings him a beer, highlighting Carling’s Black Label as the “quality brew at the popular price,” culminating in the iconic “Hey, Mabel — Black Label!” catchphrase.

Many link these back to a simpler time. which is true, Simpler for the white male wanting a beer after doing man’s work.

Please feel free to click on the enclosed commercials. They are entertaining really and a little cringey.

2 responses to “Old Time Beer Commercials”

  1. vermavkv Avatar
    vermavkv

    What a wonderfully nostalgic—and delightfully cheeky—trip down advertising memory lane! 😄🍺
    I really enjoyed how you brought these old commercials back to life. Schaefer Beer and Black Label weren’t simply beverages being advertised; they were selling an entire mood, a lifestyle and, in their own unmistakable way, a particular picture of what “fun” looked like in those days.

  2. K Mark Schofer Avatar
    K Mark Schofer

    I never realized Mabel was kind of hot.

I would love to hear you opinion as well

Hello,

I’m Mark

His friends observe Mark seems wired a little differently. Perhaps it’s more likely that noticing little things often missed by others is a relic of a quieter, simpler time. He has a way with words, which he refuses to let be hindered by sub-par typing skills. People have great stories to tell if you sit and listen.

A belief dear to Mark is that there is certain beauty in the world. You simply have to look for it.

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